Jackson, MS: Frascogna (pub: December 20, 2017)

Spend 60 seconds around Paul Lacoste and it becomes crystal clear how passionate he is about helping others achieve their highest levels of personal fitness. But what is not immediately clear is the source of his passion. Only a full examination of Paul’s life can begin to unravel the complexities of his personality and internal motivation. Follow Paul’s development as the youngest of four boys in the household of Jay and Vivian Lacoste. Learn how he battled through learning disabilities to become a model student and how he uncovered his own physical gifts on the gridiron. Observe his winding journey of self-discovery from Starkville, Mississippi to Vancouver, British Columbia. Feel the emotional pain caused by the loss of his oldest brother Jace, divorce, West Nile virus, and cancer. Relive his rejection at the hands of major corporations and the power elite on an idea he would ultimately will into existence and thrust into the spotlight of the national media. Ultimately, experience Paul’s triumph and happiness as a husband, father, born-again Christian, and the fitness coach and conscience of an entire state.